Bernina 740

  • Sale
  • £2,850


Free UK delivery

7 year Bernina warranty




The Bernina 740 (B740) is a sewing and quilting machine that offers 800 stitch patterns (including 5 alphabet), 29 utility stitches, 11 buttonholes, a huge 200 decorative stitches, 23 quilting stitches and a new user-friendly interface. It has a generous stitch width of 9 mm and an extra-long free-arm. It is particularly suitable for sewing tasks requiring precision due to the built-in BERNINA Dual Feed.

Comfortable sewing and embellishing

BERNINA Hook with 9 mm stitch width
BERNINA Adaptive Thread Tension
Total Stitch Control
Simple, modern operation


The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

Extended Freearm for Big Projects

The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; with its 9mm stitch width, it’s also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitch length when free-motion sewing and quilting no matter how quickly you move the fabric.

Total Stitch Control 

All BERNINA 7 Series models provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your personal settings can be saved and retrieved at will—and the USB connection even allows you to import and export stitches and stitch patterns or combinations. 

Sew with Even Greater Ease

The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.

BERNINA Adaptive Thread Tension

The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.


The innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.

New user interface

User-friendly features and intuitive navigation with the Sewing Consultant and built-in tutorials offer direct onscreen support and instant answers to your questions

Key Features

  • Hook system - Bernina Hook
  • Maximum sewing speed (stitches per minute) - 1000
  • Length of freearm to the right of the needle  - 10 Inches
  • Colour touch screen - 4.3 inches
  • LED sewing light - 30 LED lights
  • Maximum stitch width - 9mm
  • Maximum stitch length - 6mm
  • Number of spool holders - 2
  • Semi-automatic needle threader 
  • Adjustable presser foot pressure 
  • Automatic thread cutter 
  • Manual thread cutters - 3
  • BERNINA Dual Feed
  • BERNINA Adaptive Thread Tension
  • Memory (short-term/altered stitches)
  • Memory (long-term/altered stitches)
  • Create and save stitch combinations
  • BSR enabled (straight stitch and zigzag) 
  • Start/stop button (stitching without foot control) 
  • Slide speed control
  • Upper thread indicator
  • USB interface for PC connection
  • Import/export stitches and stitch patterns via USB 
  • Multi-function knobs
  • Changing stitch settings while sewing
  • BERNINA foot control with back-kick function 
  • Needle stop up/down
  • Drag & Drop
  • Bobbin winding while sewing/embroidering 
  • On-screen help
  • Sewing tutorial
  • Creative consultant
  • Personal program
  • Setup program
  • Eco mode 

    Sewing and Quilting Features 
  • Pattern start/end function
  • Elongation
  • Security function program
  • Total number of stitch patterns (incl. alphabet) - 800
  • Utility stitches total - 29
  • Buttonholes (incl. eyelets) total - 11
  • Automatic buttonhole length measuring system 
  • Automatic buttonhole
  • Manual multi-step buttonhole
  • Button sew-on program
  • Darning programs - 2
  • Decorative stitches total - 200
  • Quilting stitches total- 23
  • Cross-stitch programs - 21
  • Sewing alphabets - 5 



Included as standard:

  • Bernina 740 machine (B740)
  • Soft cover bag with pocket
  • Accessories box with opening doors (wardrobe style)
  • Presser foot lifter
  • Slide-on Table
  • Straight/Cutwork stitch plate
  • 3 spool discs
  • 4 bobbins (one of them in the bobbin case)
  • 2 foam pads
  • Touchscreen pen
  • Seam ripper
  • Height compensation tool
  • Selection of needles
  • Seam guide, right
  • Screwdriver Torx, grey
  • Screwdriver red
  • Angular Torx 
  • Brush
  • Lubricator
  • Power cable
  • Foot control
  • 5 x Presser feet: 1C Reverse pattern foot, 1D Reverse pattern foot, 3A Automatic buttonhole foot with slide, 4D Zipper foot, 20C Open embroidery foot



Why buy from Stitch Again?

Expert Advice

We listen to you and based on our experience and expert knowledge help you to choose the right machine.

Call us on 023 9257 0890.

Free Demonstration

If you’re still unsure of what to go for we can arrange product demonstrations for you to test drive and help you make the right choice.

Free Training

Once you buy a machine from Stitch Again, you will receive an invitation for free product training at our studio in Horndean, Hampshire.

Read more about free machine training

Quality Support

At our in-house service, repair and warranty facility a qualified engineer provides high quality on going maintenance and support. You’re in safe hands!